Gaining media attention is an effective way to raise awareness during Child Abuse Prevention Month and throughout the year. Use the following suggestions to increase media exposure and educate your community about child abuse and neglect.
Develop a Press ReleaseThe primary tool for gaining publicity is the press release. Press releases tell the "who, what, when, where, why, and how" of a news story. The sample press release provided in this packet was written to announce Child Abuse Prevention Month and educate the public about what everyone can do to help prevent child abuse in their own communities. Spaces in the press release are designated ...
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